One hard truth you need to accept is that whatever your business, you need to be online.
To get found online, you need to know a few crucial things:
1. Who is your audience?
2. How will they find you.
You may have stumbled upon my corner of the Cyberverse by Googling things like "e-commerce website, blog, social media post or article, high-quality copywriting, SEO friendly content writing" or any number of terms. But what happens when you land on a page full of 'industry lingo'? You click away. Expect your customers to do the exact same thing.
Any clever marketing person knows that you can't go wide and shallow if you want to convert; you need to go narrow and deep.
The good news is that narrow can still mean millions upon millions of potential customers because of this thing called the internet. You just need to speak to them in exactly the right way.
Sounds easier said than done.
If you've read this far, you're probably picking up what I'm putting down. I don't try to sell myself to people who don't want to work with me. If it's not a hell yes, it's a no.
Sales Copywriting is crucial for any business, big or small.
You could be selling webinars, online courses, lightbulbs or yourself. Any way you slice it, any piece of writing should have a specific goal. It could be to increase newsletter sign-ups, sell more stuff, build anticipation or promote an event.
Unique high-quality content helps to build trust with potential customers and helps create fanatical brand evangelists (Don Miller's term).
Artful copywriting can help increase website traffic, and visibility, improve your search engine rankings but more importantly, it gives readers something valuable - Answer their questions, provide helpful tips, and entertain or enlighten them. This will naturally keep them coming back for more. And the more consistent you are with your brand tone and voice, the more trust you build with your audience.
I have specialised in website copywriting for over four years and in that time I've written content over two hundred websites, hundreds of blogs, social media content and more. Below are my main package options. If you need something more bespoke, please email me and we can book in a call.
Speak to me about custom or retainer work. I consider this on a case-by-case basis.
A heavy-handed edit to help with more abstract things like drawing on themes and adding a bit of creativity when necessary while focusing on:
Sometimes called proofreading or grammatical editing. It's more than running your work through Grammarly. This type of edit ensures a lighter edit of your work or manuscript, including:
I can provide a more specific quote once I can see your piece. That way I can tell how much time I think I will need to spend editing and we can stick to a budget.
A 50% deposit is required for all projects after we agree on the scope of works and sign a contract.
