Give your life and work a technicolour floodlight.
Art shows the world who you are. It's an act of self-expression. Of rebellion.
You appreciate beauty but you don't understand how art can help your business.
The link between art and business is STORYTELLING.
I paint, make mixed media art, and write website content for businesses.
Whether it's inside a square canvas or on a computer screen, my job is about storytelling and connection.
Helping entrepreneurs connect to their audiences and showing collectors how to connect to themselves is what sets my soul on fire.
I've lived in Australia since 2009 but grew up in Buffalo, New York, USA. Obsessed with Australian Flora and fauna, the name Kangaroo Spotting is a metaphor for finding small moments of joy in life, no matter where you are.
Back to my qualifications...
I have a Masters in Humanities (English and Gender Studies) and a BA in English from The State University of New York at Buffalo. I'm a few art history classes away from a BA in Studio Art. At this point in my career, I don't need an art degree to prove anything to myself. After all, a certificate does not make you an artist; making art does.
After graduation and some aggressive encouragement to get a 'real job,' I wrote for The Hamburg Sun, Buffalo Business First, and the Buffalo Law Journal. Then, off I went to the dark side; marketing. Traveling Europe, I sold and wrote advertorials published in The South China Morning Post.
Since then, I've done freelance marketing and copywriting for small businesses, fundraising for a not-for-profit, communications and social media. If you ask me (I realise you didn't), my experience is pretty much the perfect cocktail for my made-up job as 'artful copywriter for small businesses.'
“For the record, this made me cry. The whole thing. The first thing I did was call my son and tell him this is the beginning of great things for the company/ You understood me, you listened so well.”
"Thanks so much for your help. It really has made a great big difference. And I love that we just keep working until we get it right - so much more fun working with women who love the process!”
I came to Dawn for help with writing the perfect cover letter. She nailed it! It was organized very nicely with highlighting who I am, what I am looking for and why the company should consider me for the position! She really has a way with words which makes sense as why she is so successful in her career. Thank you so much for your help!!
“Your feedback for my resume and cover letter was very professional yet personal. I feel that it created a connection between myself and my potential employer.”
“Many thanks for your numerous posts featuring our products. You went to an enormous effort to style the items with your unique fashion sense. Thank you also for the detailed stats – I'm sure your blog will continue to grow with your engaging posts and I can imagine we'll continue to get some traffic flowing through as time goes by.”
We've worked with a few bloggers over the years, but few get the direct results that we're already seeing from the recipes you've devised and the associated posts. Keep up the great work – and thanks again for your help.
This was the second time I worked with Dawn, and it was again a pleasure. Dawn tried our service and wrote a genuine review for it on her blog, and she turned it around pretty quickly. We couldn't be happier with working with Dawn and the outcome. Her review for Blys Home Massage was spot on, which is evident from the engagement it received from her followers and readers. Would love to work with Dawn again.
After giving birth to my first daughter in 2013, painting helped me piece together the identity that Motherhood shattered. It was pretty fragile anyway, and I'm happy with the rebuild. Art was a balm for my bouquet of mental health issues, and it continues to ground me (I get cranky when I don't create for a few days; Just ask my Hubs).
Making art for above our couch (and for a few close friends) slowly grew into a business where I can make art for a living - and it's the greatest gift. Kangaroo Spotting started as an ex-pat diary-turned-mummy-blog and evolved into a professional storytelling business. I guess at the heart of everything I do, it's about telling a story, connecting to other humans, and feeling less alone in the world.
I See You.
Kangaroo Spotting is an artistic identity creator.
Visual Art & Copywriting Services
Based in Melbourne, VIC Australia, serving clients internationally.