Give your life and work a technicolour floodlight.
Art shows the world who you are. It's an act of self-expression. Of rebellion.
You appreciate beauty but you don't understand how art can help your business.
The link between art and business is STORYTELLING.
I paint, make mixed media art, and write website content for businesses.
Whether it's inside a square canvas or on a computer screen, my job is about storytelling and connection.
Helping entrepreneurs connect to their audiences and showing collectors how to connect to themselves is what sets my soul on fire.
I've lived in Australia since 2009 but grew up in Buffalo, New York, USA. Obsessed with Australian Flora and fauna, the name Kangaroo Spotting is a metaphor for finding small moments of joy in life, no matter where you are.
Back to my qualifications...
I have a Masters in Humanities (English and Gender Studies) and a BA in English from The State University of New York at Buffalo. I'm a few art history classes away from a BA in Studio Art. At this point in my career, I don't need an art degree to prove anything to myself. After all, a certificate does not make you an artist; making art does.
After graduation and some aggressive encouragement to get a 'real job,' I wrote for The Hamburg Sun, Buffalo Business First, and the Buffalo Law Journal. Then, off I went to the dark side; marketing. Traveling Europe, I sold and wrote advertorials published in The South China Morning Post.
Since then, I've done freelance marketing and copywriting for small businesses, fundraising for a not-for-profit, communications and social media. If you ask me (I realise you didn't), my experience is pretty much the perfect cocktail for my made-up job as 'artful copywriter for small businesses.'
After giving birth to my first daughter in 2013, painting helped me piece together the identity that Motherhood shattered. It was pretty fragile anyway, and I'm happy with the rebuild. Art was a balm for my bouquet of mental health issues, and it continues to ground me (I get cranky when I don't create for a few days; Just ask my Hubs).
Making art for above our couch (and for a few close friends) slowly grew into a business where I can make art for a living - and it's the greatest gift. Kangaroo Spotting started as an ex-pat diary-turned-mummy-blog and evolved into a professional storytelling business. I guess at the heart of everything I do, it's about telling a story, connecting to other humans, and feeling less alone in the world.
I See You.
Kangaroo Spotting is an artistic identity creator.
Visual Art & Copywriting Services
Based in Melbourne, VIC Australia, serving clients internationally.