You already create. Every single day.

All humans are creative because we need to make things to survive, it could be beautiful meals, flower arrangements or a curated throw-pillow collection, art is already inside you.

Come with me and see how I find creativity in my everyday life.

Don't blend. Rebel.

Give your life and work a technicolour floodlight.

Art shows the world who you are. It's an act of self-expression. Of rebellion.

You appreciate beauty but you don't understand how art can help your business.

The link between art and business is STORYTELLING.

As old as crowding around flames in a cave.

Stories connect humans; it's how we share our experiences, history and ideas.

Stories make us FEEL and REMEMBER.

I'm a writer. And an artist. Always have been. Now over the wise-old age of 40, I know the two mediums are intertwined so I don't have to choose between my two great loves.

More importantly, what does that have to do with YOU?

If you're in the market for art or copywriting, I'm an expert at weaving tales that help you find your kindred.

Express yourself. Be seen. Get remembered.

Hi, I'm Dawn

I paint, make mixed media art, and write website content for businesses.

Whether it's inside a square canvas or on a computer screen, my job is about storytelling and connection.

Helping entrepreneurs connect to their audiences and showing collectors how to connect to themselves is what sets my soul on fire.

I've lived in Australia since 2009 but grew up in Buffalo, New York, USA. Obsessed with Australian Flora and fauna, the name Kangaroo Spotting is a metaphor for finding small moments of joy in life, no matter where you are.

Back to my qualifications...
I have a Masters in Humanities (English and Gender Studies) and a BA in English from The State University of New York at Buffalo. I'm a few art history classes away from a BA in Studio Art. At this point in my career, I don't need an art degree to prove anything to myself. After all, a certificate does not make you an artist; making art does.

After graduation and some aggressive encouragement to get a 'real job,' I wrote for The Hamburg Sun, Buffalo Business First, and the Buffalo Law Journal. Then, off I went to the dark side; marketing. Traveling Europe, I sold and wrote advertorials published in The South China Morning Post.

Since then, I've done freelance marketing and copywriting for small businesses, fundraising for a not-for-profit, communications and social media. If you ask me (I realise you didn't), my experience is pretty much the perfect cocktail for my made-up job as 'artful copywriter for small businesses.'

Just ask some of my happy clients.

After giving birth to my first daughter in 2013, painting helped me piece together the identity that Motherhood shattered. It was pretty fragile anyway, and I'm happy with the rebuild. Art was a balm for my bouquet of mental health issues, and it continues to ground me (I get cranky when I don't create for a few days; Just ask my Hubs).

Making art for above our couch (and for a few close friends) slowly grew into a business where I can make art for a living - and it's the greatest gift. Kangaroo Spotting started as an ex-pat diary-turned-mummy-blog and evolved into a professional storytelling business. I guess at the heart of everything I do, it's about telling a story, connecting to other humans, and feeling less alone in the world.

I See You.

I'm infinitely grateful that using art as a therapy tool led me to my back to my calling as a creative professional.

My studio-slash-office is in Macleod, VIC, Australia where I spend time, working, Mumming, painting, writing, stalking kangaroos, feeding cockatoos, and snugging my daughters and our little dogs. 
let's hang on the 'gram
Contact me today to learn more about how website content writing, blog writing services, and more can help you take action and paint a picture with words.

My website copywriting services amplify and communicate your message, call customers to action, establish cohesive branding, get you seen and remembered, reach your audience, step away from the pack, solve problems, gain exposure, foster loyalty and attract your troops. My experience with digital content writing, SEO-friendly content creation, and more, you can count on me for quality content that will help you level up and out of the pack. Website Content Writer Melbourne, at your service.

Dawn Rieniets is both a visual artist and brand copywriter. She uses her MA in English, journalism and sales background to craft engaging brand identity copy for small to medium-sized businesses (SMEs) globally.

Dawn exhibits artwork independently and with groups; Thou Art Mum and Melbourne and Victorian Artists (MAVA). In her online store, you can find original pieces, wall art prints, and other home decor. A few times per year she accepted personalised and sentimental art commissions for clients.

Dawn creates out of her home studio in Wurundjeri country, the Northern Suburbs of Melbourne.
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