Listen up, you beautiful bitches. If you're an artist, you damn well know how important it is to have a kick-ass bio.

Think of your bio, not as a bunch of words strung together; but rather a piece of art you're creating for the world to see. This is your chance to tell people who you are, what you do, and why they should give a shit about your art.

So, let's get down to the gritty. Why the hell is an artist's bio so important? It's your chance to connect to your audience on a deeper level. It gives people a sneak peek at the wizard behind the canvas and reveals why you continue to pour your heart out with each brushstroke.

"If they cry, they buy" - my former sales mentor.

Artists are storytellers, after all, and this is a chance to tell everyone why your art is worth their time and money.

But here's the thing: don’t let your bio become a generic snooze-fest. It needs to be interesting, authentic, and reflect your unique voice. That means no corporate or stuffy bullshit. No Jargon. If you try too hard to appeal to everyone, you will end up appealing to no one - that's the goddamned honest truth. Instead, Write like you're talking to your best friend, your dog, or that tatted-up barista who always gives you extra foam on your cappuccino.

There's No "I" in Art

You need to use third-person language. That's just the way it is, so just do it. Remove the word “‘I” and replace with your favourite pronouns. You'll make yourself sound more like a badass. I always think of The Rock, a.k .a. Dwayne Johnson, back when he was still a wrestler and not yet a movie star. He used to say crap like, "Do you smell what the Rock is cooking?" Do wrestlers cook? I dunno. Let's imagine him shouting to the crowd, "The Rock paints abstract psychological landscapes and plays on the intensity of moods using light and shadow. " Get ready to sound like a freakin' superstar.

Minimalism VS Maximalism

Now, let's talk about keeping it simple. We don't need your life story, folks. Unless your pets and long walks on the beach are relevant to your art, which I doubt if you're reading this (not judging!), leave that shit out. Stick to only fascinating tidbits. Where you're based, any art-related education or qualifications, the mediums and techniques you use in your work, key themes or subjects, what inspires or influences your style, and your biggest, raddest achievements. Oh, and if there are any common questions people ask about your work, make sure to answer those, too.

Keep A Few Versions on Hand To Reduce Future Headaches

And hey, while we're at it, write multiple versions of your bio. Start with a longer one for your website and portfolio and a short one for online marketplaces or when you're in the elevator with that cute barista with the extra foam. You want to be able to tell people who you are confidently and what you do without stumbling over your words like a damn fool. It’s called an elevator pitch. Look it up. Practice in the mirror.

But wait, there's more! Editing tips, folks. First and foremost, 'kill your darlings' (it’s a writer's phrase, but I love the moodiness of it). It means that sometimes you must cut out sentences or entire paragraphs, even ‘nice’ ones if they don't pull their weight. We need to be cutthroat here. Every word counts, especially with the shorter versions. Second, get a fresh pair of eyes to look over your writing. Find someone you trust who will give you honest feedback. Try not to get butt-hurt about it either- they’re doing you a favour, so remember to be gracious with constructive criticism.

Even Art Bios Deserve the Occasional Glow-up

It’s a good idea to update your bio(s) once a year as you and your work develop, evolve and change.

You've Got This

So, there you have it. I hope this inspires you to keep your voice distinctive, memorable and delicious. Chances are you’ll remember this advice more than you would some boring-ass blog post that Google dredged up from the murky bottom of the interwebs simply because it sounds a bit off the wall.

Just remember to keep it real, keep it interesting, and keep your artist bio reflective of who you are as a creator and as a human.

I’ve had the privilege lately of working on some sentimental projects. I cast a rose, given to my friend the night her husband proposed, some special feathers and a memento of a son, lost to childhood illness.

Now I’m getting to work on an exciting new project for a musician. He’s saved ticket stubs throughout the years, rather than letting them gather dust in a box, I’m going to make them into a colourful artwork for his family home.

resin rose

Words cannot express how much I love creating meaningful art and how honoured I feel that people trust me with their most special possessions and memories.

If you have a meaningful keepsake, let’s talk. Feel free to DM or email me dawn@roospotting.com

 

So, exactly what is website copy and what does it have to do with $22 margaritas?

That's me, enjoying every drop of an exorbitant Marg on my 40th birthday (it's been so long since I've been out that the price of my fave beachside beverage quadrupled). But back to my point...

Website Copy.

Place into your customers’ hands the moment they feel thirst.
Salud!

But what about branding?

Images, branding, typography, they’re all important. But without words, you cannot inspire and call your customer to action.

Without words, you’ll melt into the crowd and water down that perfect cocktail.

Create brand evangelists with original copy.

Because you shouldn’t ask for the sale before having at least one margarita together.

So how can MY words help YOU?

I write copy exclusively for websites. Delegate this task to me and free up that time and space to do your best work.

I'm switching up my business model in 2021- expert web content for; Entrepreneurs, Bosses, Manifestors, Chiefs, CEO’s, Shamans, Matriarchs, Coaches, and Gang leaders.

If you are curious about how my words can help YOU or your biz, email me here.

It's 5 o'clock Somewhere,

Dawn

zoom chat

The world is a different place than it was on the eve of 2020, especially for small businesses. To survive, you need to be flexible, creative and inspired. So how the heck do you do that during a worldwide pandemic?

I've got three of my friends/ small biz owners/ Mums here who are managing to grow in an uncertain economic time. We want to share our advice with you because we believe in bringing our Sisters along with us.

All four of us are all finalists in a National Business award for women who are also Mothers (so we have lots of other priorities, too). 

zoom talk

We want to lift you up. 

Four of us gathered for an inspiring zoom chat on Friday. We spoke about everything from branding to marketing to community and creativity (which is of course, what I’m most interested in) so get your notepad out.

Here’s what we had to say about staying creative and inspired.

 

1. Recognise that you ARE Creative

Humans make things for survival so we are all makers. It’s important to acknowledge that even if you are the queen (or king) of spreadsheets that you are still creative. It takes all kinds.

Jenn of, Social Media and Marketing with Jenn Donovan, claimed she didn't have a 'creative' bone in her body but the three of us quickly pounced on her to disagree. Jenn is highly clever, innovative and intuitive- as you need to be in marketing. Once we dug a bit more we, and Jenn herself, realised that she draws inspiration from the world around her- and she actively seeks it out too.

Podcasts, books, and paying attention to other talented marketers are what helps Jenn fill her brain then she needs to give herself time to download it all. For Jen, that can look like spending an hour just writing down ideas. It’s a vital process for her to stay current but also give herself time to think and plan.

https://www.instagram.com/p/CD2O8M7lbiJ/?utm_source=ig_web_copy_link

Get your ears onto Jenn's podcast here.

2. Pay Attention to Where You Want to Go

For Sarah, owner of Alined Design she studies (gets lost inside) Pinterest for visual inspo. She also belongs to several online communities where she can keep up with people who are the best in their field, and that inspires Sarah to keep reaching. Her business is growing and she’s always on the lookout for how to improve the experience for her customers, and sometimes that means paying attention to her own experience as a consumer. If she gets excellent service, she tries to implement it in her own business in some way.

Sarah would much rather continue to serve her own loyal customers than constantly hunt for new ones; she understands the importance that not only great design, but great service, and great relationships, play in small business.

https://www.instagram.com/p/CDuoJNelgI0/?utm_source=ig_web_copy_link

Find Alined Design on Insta, Facebook and LinkedIn

3. Join a Community

For Janelle of Buy From Tasmania, it’s all about her own backyard. If COVID taught her one thing, it would be the importance of supporting her local community. With Hobart’s infamous markets closed to the public, Jenelle set herself the task of creating an online marketplace that was more about making connections than making profits. She sought to serve not only vendors and consumers but her community, the environment and her children's futures.

https://www.instagram.com/p/CDiLNYuhDAt/?utm_source=ig_web_copy_link

Find BFT on Instagram here.

4. Take Breaks

Being an Artist/ Overachiever is a conundrum in itself. I’ve experienced burnout and mental health consequences of no boundaries, not being able to say no, not shutting off and not leaving time for myself. I’ve learned that making time to potter is essential to my creativity. Turning off my business brain for a while is essential to my creativity. I need to fill my tank with seemingly unrelated things like walks, music, food, play, even cleaning (so many treasures to find in an art studio). When you work in a business that is also your passion, sometimes you don’t know when to stop. If this is you, schedule downtime if you have to. Go take a hot bath, or gaze at the clouds. Daydream. Give inspiration the space to drop in.

https://www.instagram.com/p/B_Gqq06BV8Z/?utm_source=ig_web_copy_link

Something all four of us have is that we are life-long-learners. We absorb inspiration from our worlds because we are doing our soul work and we are always hungry for more. I think we can stay focused, passionate and in love with what we do because we’ve finally been able to create businesses that offer our individual gifts.

There is something special about running a business that you love. We feel connected to and absorbed by the world around us, and we see how our services and our clients fit into that world. When you are able to have freedom, create boundaries, and do your soul work, it allows you to draw inspiration from everywhere (including COVID lockdown!)

Jenn's parting words of wisdom

If you want to support small businesses, go past page one of Google! There are some fantastic small, local businesses on the next few pages. Go treasure hunting!

What will your next step be?

 

Sarah Crawford

A Lined Design

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Janelle Larkin

Buy From Tasmania

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Jenn Donovan

Social Media & Marketing Australia

facebookinstagramlinkedinpinterest

Dawn Rieniets

Kangaroo Spotting

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As I grow older, my introverted half is starting to take over. When this isolation started, I felt guilty about how good it felt to slow down. It’s something I’ve been trying, and failing, to do lately.

Week 1: The first week at home with the kids was, dare I say it, blissful (I hate that word).

Week 2: Things are a little different, I had some projects to complete and no time to myself. I discover that for 60 minutes a day, my toddler would sit in a dark room with her sister and watch a movie as long as she had a giant bowl of popcorn.

By the end of week two, I started to feel strange about how little I felt. I read stories about people who are scared and grieving. After an online yoga class and some vulnerable heart-chakra-opening poses, I finally shed a few tears. I missed the energy in a room full of stressed-out-yogies, doing their best to stay zen.

Week 3: I started thinking about all the small, but significant, daily conversations I had with my pilates instructor, parents at school-pick up, the brief but meaningful interactions that make me feel like I’m part of a community. Like I’m known and seen, even if I mostly want to hide in my art studio and listen to podcasts, working.

As much as hiding from people feels safe, not seeing anyone is odd. Especially the mental hurdle of no travel. Grounded. It was always difficult and expensive for me to see my family in the USA, but now it’s impossible.

Yet in these strange, uncertain times, humankind has never been more connected. This virus affects every single one of us and our planet. It’s like Mother Earth has called a time-out for us to think about our destruction and capitalism.

Week 4: Now into week four, with distance learning, working from home and monotony, we are all starting to lose our shit a little. The kids are emotional, my already thin patience- evaporated, but we are still doing the best we can. Friday night, I did some Yin online while Matt put the kids to bed. Then I sat in front of the fireplace, on my yoga mat with a glass of tequila, despair bubbling.

Week 5: Back into a groove, giving fewer shits about schoolwork helps. Unexpected tears and sobbing on Friday night. Felt cathartic in many ways. The valves have been dusty for a while now, I don’t think I’ve cried like that since before I went on antidepressants about four months ago.

Week 6: What even is this?

Week ??: I’ve stopped counting, and all the sudden schools are reopening. It feels like it’s all happening so fast! Many mixed feelings about this. Not sure I’m ready for re-entry.

Today: Dropped the girls off at school and occasional care respectively. I had strange feelings about the whole thing, but I grabbed a takeaway coffee and hit the studio. It’s (no surprise) quiet. Especially now that I’ve turned the podcasts off for a few minutes. So I guess this is the new normal?

My future sister-in-law is doing a grad degree at one of the top art schools in the USA. Talent and passion are embedded in her work. I feel like we are at similar stages of 'living an Artist's life,' even though she's studying and I've been working for a few years.

I only met my FSIL once in person (cross-continental issues) but she immediately became one of my favourite people. We became pen-pals during isolation, writing to each other several times a week. A true gift, I look up to her the more I know her, even though she's nearly ten years younger. Many of her peers (and professors) have varying ideas of what it means to be a 'success' in the art world and she asked me what I thought...which inspired this entire post.

Art is a subjective field, so many of us seek common markers of success but everyone has different ideas about what that means. So for a couple of women trying to make sense of their identities as Artists in the world, how will we know if, or when, we've done well?

I studied at a University with a theoretical Art program. We learned about the conundrum of; “If you become a commercial success, you’re probably also a sell-out.” But, if you don’t sell out, you'll be a ‘starving artist,’ and no one will see your work- but integrity!

I never agreed with that model and luckily it’s completely outdated now because of the internet. Art critics and galleries are no longer the gatekeepers. Any artist, at any stage of his or her career, can share their work with the masses.

So what does it mean to be a successful artist TODAY if the old 'guidelines' are irrelevant?

I used to think that if someone paid me for my art, that made me an artist. I sold my first piece to my friend, Hannah for $35.00. I probably spent most of that in shipping the small canvas from Australia to the USA (or maybe she paid the shipping, I can’t remember- thank you, lovely Hannah.) I painted this cute, little pear still-life with shitty brushes from the dollar shop and kids craft acrylic but I felt proud. Someone valued my work enough to exchange money for it.

Did that make me a real Artist? I wasn't sure.

artist brushes

In my mind, I had never exhibited my work, so I wasn’t a real Artist.

Years later I got invited to exhibit at a one-night multi-disciplinary RAW event and I sold a bunch of small pieces. Imposter Syndrome running high, I told myself it didn’t count because it was more like a market than an art show.

One year later a gallery I had actually heard of, invited me to participate in a small show called, Abstract. What a confidence boost. I thought that they must have been having a difficult time finding abstract artists for the show.

https://www.instagram.com/p/BoL0D52nChi/?utm_source=ig_web_copy_link

I was so nervous at the opening that my champagne glass was never empty for more than a few seconds. But I didn’t sell anything. So, how could I be a success? (I did sell all those pieces through Instagram shortly after, but do you think I let myself be proud of that for more than five minutes?)

Let's see. At that point, I sold artwork, had a website, participated in exhibitions….but I didn’t have a style. Most experts tell you to master one technique before trying others. I'm interested in too many mediums, it’s like I have art ADD. I even made the leap into resin art last year and it’s my newest, most frustrating obsession (because I'm not good at it yet).

https://www.instagram.com/p/B5_6CMwnlmb/

That model of scarcity and low confidence isn't helpful to anyone, especially a vulnerable creative.

Know what I DO have? A community. I bloomed when accepted into the art group, Thou Art Mum. They are a local group of Women Artists who are also Mothers. My people. We prop each other up, hold one another accountable, share ideas, and move through our busy lives carving out space to be both real people and real artists. We are all different ages, have different specialities, different businesses, and we are ALL ARTISTS.

There is no one way to define art so how can there be one way to define its makers?

thou art mum

Know what else I have now? Inner knowing. At 39-turns-around-the-sun, I’m starting to figure myself out. Just as I am now, I have been an artist since I could hold a crayon. It’s part of my core.

success as an artist

Success goes deeper than monetary exchange, exhibitions, fame, genres and techniques.

Today I believe the act of expression is what makes you a successful artist.

What is more fulfilling than bringing something into the world, where there was nothing before it? It starts inside, with a feeling, or idea. It bubbles out of you and into the world through your hands, your lens, your brushes, your tools. If you write, you can call yourself a writer. If you make art you call yourself an artist- louder for the people at the back.

If you make art you are an Artist.

Is that not, success?

Don’t seek validation outside yourself. Look inward. That is your life’s most successful and most celebrated work.

I'm starting a new decade on medication for anxiety and depression. For most of 2019, I felt mentally healthier than ever before, until I didn't.

From the outside looking in, I'm kicking goals and achieving great professional success. In the last three months, I've organised an art exhibition, launched my new website after months of work, started a copywriting business, produced art for two shows, and I've been published in a multi-author book.

Working from home over the last year, the healthy stress of building my business turned unhealthy while I wasn't paying attention. I slipped into workaholism because I absolutely love what I do. The problem, in my opinion, is that I put too much pressure on myself.

Work was the first thing on my mind every morning, after dreaming about it through the night. Solutions often come to me in my sleep. And Sleep! What a wondrous activity after years of insomnia. I felt FINE. Until I didn't.

I worked while the kids were at school or daycare, during the afternoon nap, after they went to bed. I worked while cooking dinner and snapped when they interrupted me. My 6-year-old asked me, "Mom, why do you work so much," and I would respond, "because it makes me happy," thinking I was setting a good example of a non-martyr-mother.

I looked at every opportunity to distract my kids so I could check my email or write a paragraph for a client. I set up my studio the night before a daycare-day, so I could make the most of every second of my 'free time.' I stopped going to yoga in favour of working. I ate lunch at my desk, often while listening to a podcast and checking emails.

Efficiency gave way to anxiety.

 

Suddenly every responsibility became a chore to stress over. On a scale from one to ten, my anxiety was a solid 11 at all times. I felt jumpy, irritable, and frustrated. I couldn't get through a morning with my kids without yelling (or a school run, bath time, or the bedtime routine).

I packed my days so tightly that one spilled green smoothie on the kitchen floor threw out the schedule and sent me into overdrive. My adrenaline pumped while I tore my hair out.

Still, I felt 'happy' about finishing projects and slicing through my to-do list.

Then on a random Thursday, immediately after dinner I sat checking my emails and saw one from our rental agent (we sold our house a year ago to flip the table on our life) giving us 120 days to vacate the property.

We had only lived in the house for about 10 months and had been waiting to sign another two or three-year lease.

I tried to play it cool by problem-solving with my husband, but I think it's the straw that broke my brain.

The Breakdown

 

I spent an entire weekend, either screaming or sobbing. For the first time, I felt completely out of control of my emotions.

Monday Morning I rang my GP. Tuesday I had a prescription for antidepressants.

The decision to try medication was excruciatingly painful. I tried Lexipro over ten years ago, for about 9 months, and I felt like a total zombie. I hated the way they numbed me, but it's something I needed to distance myself from a severe depression that prevented me from coping with my life at the time.

Because of my experience with the meds in my 20's, I refused medication every time my doctor or MCH nurse brought it up during the postnatal depression days.

What sucked, even more, is that over the last ten months or so, I've been happier than I can remember being since childhood. I felt satisfied, contented, fulfilled. Somehow I let it slip through my fingers, and it felt like defeat.

I worried that taking medication would dull my creativity or turn me into an emotionless husk.

I decided that being a stable mother was more important than my creativity or even feeling.

 

In my doctor's office, I couldn't even get the words out without crying. She handled the conversation in the most supportive way possible and changed the way I feel about antidepressants. She told me I do all the right things, by eating well, exercising, and therapy, but "sometimes the environment acts upon you," she said. She gave me the example of an asthmatic going out into a pollen storm.

"You are not a failure," she told me as if reading my mind. "This is the nature of disease, you will have flare-ups."

We talked about the pros and cons of different medications and decided on Cymbalta. The plan is to try it for 6-12 months.

Three weeks on the medication, things started improving. The first two were rough. Physically I felt like I had morning sickness. And then the tiredness. So tired all day long. I felt fuzzy and couldn't concentrate or write. I felt my appetite dissipate but so did my anxiety- and this gave me hope.

I had patience during school pick up. I stopped yelling. I started looking my kids in the eyes. I left the phone on our kitchen bench. I stopped trying to multitask constantly.

Unfortunately once that anxious cloud lifted, depression lingered under the surface. Previously I didn't feel depressed, and I'm guessing that anxiety must have been propelling me forward in a stream of tasks and nervousness.

The flatness, the sadness, gave me even more reason to stick with the medication. Maybe this time, it's a simple matter of chemistry.

I withdrew from any activities that were not essential, and I was honest with everyone who needed to know at the time. About four weeks in, right after my book launch, I had a reasonable 24 hour period, where I felt like myself again. No depression, no anxiety. This gave me even more hope.

Two months on the meds now and aside from a bit of dry mouth and occasional nausea if I don't eat regularly, I'm feeling…I don't want to say, 'normal' because I hate that word…I feel like one big exhale. Like how it feels when you finally sit down after hours of standing. You melt into the chair without realising how much energy it took you to remain upright.

Maybe I got stuck in a heightened state, I'm not sure. All I know is that I needed to go on this medication because it's brought me back into myself. I think it might dull the top and bottom emotions a little bit, but I still feel a range of feelings.

To anyone struggling out there. I see you. I'm with you. There is absolutely no shame in doing everything in your power to feel better.

Resources for help with mental health:

Beyond Blue

PANDA

“When I finally felt ready for a second child, years later, I spoke to my therapist about preventative strategies in case PND started throwing its weight around a second time. I had notes and lists. I built a strong sense of identity as a woman and mother and felt ready to fight. What I didn't prepare for was a terrifying emergency caesarean, milk supply issues and a baby with silent reflux. I felt my body betrayed me. The negative self-talk and feelings of failure made themselves at home again.

Depression doesn't care about your lists.

When I received news of my beloved Grandmother's sudden death my anxiety became untethered. I always felt she was an anchor to my true self, and it was like someone just snipped the rope without warning. I couldn't make it to the USA in time for her funeral so I wrote the eulogy and watched the service via FaceTime at 2 am. Weeks later, my Uncle also unexpectedly passed.

I felt like the teenager pushing my emptiness down with a banana, protecting everyone else from the discomfort my feelings created. I wanted to disappear but only because I thought my family would be better off without my misery.

I felt ashamed because I had no valid ‘reason' to be sad, we had such a beautiful life. Depression does not discriminate but knowing that didn't help me feel much better about it.

The grief and isolation triggered a deep, intense depression as I had never known. Rock bottom rushed toward me as I fell.”

This is an excerpt from my book chapter. You might know about my struggle with postnatal depression if you’ve been following me for the last six years. What you might not know is that I battled with depression (undiagnosed and untreated) since my teens. Even my husband learned new things about me when I let him proofread the manuscript.

Parts of my story are confronting but it has a positive ending. I wouldn’t be able to be here, and able to share it otherwise.

To be honest, I'm going through a rough patch at the moment but since my story is ongoing, I know everything will be okay eventually.

Thank you for reading.
#changemakersbook

Release date 6 December 2019

Recently I grabbed an opportunity by the ovaries. It’s kind of insane-but not really- and it fills one of my lifelong dreams, to be published in a book.

Change Makers, 20 Inspirational Stories from Women Making an Impact in the Lives of Others.

My co-authors are business owners, entrepreneurs and change-makers in their fields. I haven’t changed the world but in the last decade, I’ve changed myself. I’ve shed the obedient, good-girl people-pleaser, I’ve battled mental health issues but came through the other side and started chasing down my dreams like only a formerly-mad-woman could.

I keep seeing all these posts about how there are only # weeks left in THIS DECADE. The posts are all, “Get it, Sis! Take that risk!” I wholeheartedly agree to a point but some of us are slower movers, and that’s cool. Real, sustainable change takes time.

So for those of you who might need more than a few weeks to take a huge risk, I want you to know it’s okay to make small steps in the right direction.

When I look back at the last decade, the ’10’s, I see how some of my biggest challenges involved getting out of bed and into the shower (up there with moving across the globe on the difficulty scale at times). I’ve been to hell and back in my own mind. From complete darkness to total joy. I did it by building the bridge across one board at a time.

If I look back to 2009, the year I transferred my whole life from Buffalo, New York, to Melbourne, Australia, I’m in a completely different place, mentally, physically (obviously), and emotionally. But even after that bold move, it’s been a constant evolution.

Now I’m being called to share my experience with others with the hope to inspire, at the least and at the most help women express their true, wild selves at the very most.

If I can do it, then anyone can.

Love, peace and babysteps,

xoxoxoxo

Dawn

#changemakersbook

It Starts When We're Young

When I was in kindergarten I remember taking some sort of aptitude test. It required me to cut a circle out of a piece of red construction paper.

I started cutting. The sides looked uneven so I snipped and trimmed again and again until I had a red circle in my palm the size of a cherry. I remember being disappointed about the smallness of that dot. It still looked uneven. I wanted to start over.

Perfectionism stems from being a people pleaser. It is a behaviour that attempts to control other people’s perception of us. It’s not striving for excellence, nor is it healthy.

Dr Brene Brown refers to perfectionism as armour; “Perfection is, at its core, about trying to earn approval. Early praise for achievement and performance has become a dangerous and debilitating belief system.” She says that overall it’s not a mechanism to avoid shame, it’s a function of shame itself.

Most of my life I tried to control the way other people saw me when actually I was preventing them from seeing the REAL me. I feared that if people saw me in all of my brokenness than no one would like or love me.

Today I am comfortable in my discomfort. I like being different, difficult, strange, or as my lovely husband calls me “complex.” He says; “Complex different from complicated because complicated is hard.” He loves a challenge and life with me is never boring. I take it as a compliment.

Don't Let 'Perfect' Discourage Creation

This relates to creative pursuits. To use another cliche, perfectionism is the enemy of creativity. In order for me to create, my goal cannot and will not ever be ‘perfection.’ How could any of us possibly master a craft without making mistakes first? Mistakes are the best teachers (and trust me, sometimes the things you do to cover up mistakes offer the most incredible discoveries).

My daughter has this book called, Beautiful Oops. It’s about turning your drips, rips and tears into something lovely. We now refer to any artistic mistakes as ‘a beautiful oops’ (she’s already like me in that she’s hard on herself when she screws up). I highly recommend the book for mini perfectionist kiddos (or anyone really).

Be different. Be weird. Be messy & imperfect.

let's hang on the 'gram
@roo_spotting
Contact me today to learn more about how website content writing, blog writing services, and more can help you take action and paint a picture with words.

My website copywriting services amplify and communicate your message, call customers to action, establish cohesive branding, get you seen and remembered, reach your audience, step away from the pack, solve problems, gain exposure, foster loyalty and attract your troops. My experience with digital content writing, SEO-friendly content creation, and more, you can count on me for quality content that will help you level up and out of the pack. Website Content Writer Melbourne, at your service.

Dawn Rieniets is both a visual artist and brand copywriter. She uses her MA in English, journalism and sales background to craft engaging brand identity copy for small to medium-sized businesses (SMEs) globally.

Dawn exhibits artwork independently and with groups; Thou Art Mum and Melbourne and Victorian Artists (MAVA). In her online store, you can find original pieces, wall art prints, and other home decor. A few times per year she accepted personalised and sentimental art commissions for clients.

Dawn creates out of her home studio in Wurundjeri country, the Northern Suburbs of Melbourne.
Copyright © 2010 – 2024 Dawn Rieniets Site built with love by A Lined Design
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